Duggal Brochure
Founded by Baldev Duggal in 1961, Duggal Visual Solutions has always put innovation at the forefront. As the industry leader in integrating innovative technology with an array of in-house capabilities, Duggal produces everything from global rollouts of printed materials and fixtures in 2,000+ locations, to stunning multimedia build-outs of flagship stores, stadium-size installations, world-class events, and headline exhibitions.
For the launch of Duggal’s new printing technology—the Landa S10 Nanographic—we designed a brochure that includes examples of what the printer can produce, featuring bright photography and colorful shapes.
Role: Lead Designer
Studio: MA’AM
Copywriting: Kristina C. Unker
Photography: Gabriela Herman
Print Production: Duggal Visual Solutions
Paper: Neenah, Inc
Typefaces: Degular by OH no Type Co & Termina by Fort Foundry
Our concept was inspired by the 4 Cs of diamonds, instead featuring the 3 Cs of printing on the Landa S10: Clarity, Color Features, and Conscious Cost Savings. We used vibrant floral photography and carefully selected Neenah paper to highlight the capabilities of the press. The front of each insert is designed as a mini poster.
A large fold out piece showcases color matching between its RGB process and traditional CMYK. The folder encasing inserts is printed on a thicker card stock, an easy way to store materials. Sales brochures should be interactive, attractive, and inspire the customer to create. That was our aim when creating this piece.
