Gabriela Herman is a Brooklyn-based editorial and commercial photographer who specializes in travel, food, lifestyle and portrait work around the globe, bringing a fresh and vibrant energy to every shoot. Our task was to create a visual identity to elevate her work and attract more commercial clientele. We chose typography, colors, patterns and created a system that reflects Gab’s vantage point: sunny, colorful, fun, and authentic.
Role: Lead Designer Studio: MA’AM
Design Director: Sanja Planinic
Creative Strategist: Kristina C. Unker
Photography: Grabriela Herman