As The Nook Online’s founders prepared to scale their business model, we developed an identity to align with their company’s new name: Kahilla, which refers to a group of people united by a common goal. Starting with branding and extending into design, communications strategy, and messaging across all collateral—including Kahilla’s website—we articulated the company’s commitment to empowerment and inclusivity.

︎︎︎ Visit the Kahilla website for more info

Role: Lead Designer
Studio: MA’AM
Creative Director: Sharon Taylor
Managing Director: Kristina Unker

The Kahilla logo embodies community. Its solid, block letterforms infuse the wordmark with a strong and balanced foundation, while the elevation of its members is signified by the dot of the “i” rising above its base. Together, these elements express Kahilla’s identity as a “basecamp for women on the rise.”

The tagline is stacked and placed on the right side of the logo, with a vertical line mimicking a flag.

The brand icon (a circle) symbolizes the Kahilla basecamp and serves as a visual distinguisher, leading viewers on a webpage, highlighting headlines, and adorning foundational brand collateral.

The photography direction reflects the feeling of community and nature through energetic and bold black and white photography.


Currently available for projects and collaborations

© 2023 Jessica Cullen

New York︎