![](https://freight.cargo.site/t/original/i/d96cbd0506a4c32efe00a85eec5786ef43197867cbfcdd280b19426e98218a39/srg-1.jpg)
Sono Recording Group
Sono Recording Group was looking to create a new brand identity to represent their merger with ILS Distribution. We set out to reflect the bold and innovative sounds of their varied artists, from Rock to R&B, and to celebrate the harmony of both organizations.
This concept uses bold, modern typography, accompanied by an icon that combines a watch face and a record, to create a custom symbol and a nod to two important elements to the company: music and time. The modular system of boxes helps integrate all the logos in a flexible system that can expand as the company grows.
Role: Lead Designer
Studio: MA’AM
Design Director: Sharon Taylor
Managing Director: Kristina Unker
![](https://freight.cargo.site/t/original/i/7c3dd80b697cfb9666dd684bb84852f5d0054dddc08d07bb66b0cf94dc69bfc2/srg-icon-2.jpg)
![](https://freight.cargo.site/t/original/i/02c0ebd704942cdfd78ef646ad2d6f598e00df58e648b0e7e45908c11921ed76/srg-logo-4.jpg)
![](https://freight.cargo.site/t/original/i/d37b0ed18d6c732bba44441b70779982769392e301b4d0b97ab3bd9c138821f1/band-1.jpg)
![](https://freight.cargo.site/t/original/i/8b846409af728bfc919a24304fe3196f3c6ff27ba549e6ed0c85c86b4d9999ee/srg-logo-3.jpg)
![](https://freight.cargo.site/t/original/i/db42c2a4e3aedc9f8f8c5664ec43190099d3c222d1993cfa30d5549cd53136a3/srg-logos-1.jpg)
![](https://freight.cargo.site/t/original/i/ebe527f65b4d690b6094d2e25c49172623b5e657ae388073b4644b1dba6a6608/srg-business-card.jpg)
![](https://freight.cargo.site/t/original/i/a6058cbf43add101eca6cd10b49bf1a260cac25ea2014af745065063238beaa5/SRG-tote-1.jpg)
![](https://freight.cargo.site/t/original/i/52e5ad65475af4e4d4d3a98f5761733ded6b047d0b136b5be67019bababd0b4b/cd-1.jpg)