Sono Recording Group was looking to create a new brand identity to represent their merger with ILS Distribution. We set out to reflect the bold and innovative sounds of their varied artists, from Rock to R&B, and to celebrate the harmony of both organizations.
This concept uses bold, modern typography, accompanied by an icon that combines a watch face and a record, to create a custom symbol and a nod to two important elements to the company: music and time. The modular system of boxes helps integrate all the logos in a flexible system that can expand as the company grows.
Role: Lead Designer
Design Director: Sharon Taylor
Managing Director: Kristina Unker