Jessica Cullen

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<channel>
	<title>Jessica Cullen</title>
	<link>https://jessica-cullen.com</link>
	<description>Jessica Cullen</description>
	<pubDate>Wed, 06 Aug 2025 13:28:18 +0000</pubDate>
	<generator>https://jessica-cullen.com</generator>
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	<item>
		<title>The Hub</title>
				
		<link>https://jessica-cullen.com/The-Hub</link>

		<pubDate>Thu, 17 Sep 2020 21:32:29 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/The-Hub</guid>

		<description>&#60;img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/44fa63f62fe513de77410d190e0b69004feec9ab7d3516a492f089ffa070d808/Hub-hero-image.jpg" data-mid="85606939" border="0"  src="https://freight.cargo.site/w/1000/i/44fa63f62fe513de77410d190e0b69004feec9ab7d3516a492f089ffa070d808/Hub-hero-image.jpg" /&#62;
	The Hub: F&#38;amp;B
	

 We partnered with Hilton to update the name and brand identity of the company’s North America Food &#38;amp; Beverage (F&#38;amp;B) group, with the goal of elevating its positioning and celebrating its diverse portfolio. The Hub succinctly captures the value and features of the group: It is a central location where tools, resources, and expertise are shared amongst F&#38;amp;B team members and external partners.
Role: Lead Designer
Studio: MA’AM
Creative Director: Sharon Taylor
Managing Director: Kristina Unker
Copywriting: Christina Clark


&#60;img width="2800" height="1650" width_o="2800" height_o="1650" data-src="https://freight.cargo.site/t/original/i/6d69b57e95a7683347ba3131c12b64ed37c60cec421fdf03084d6abd769cb511/Hub-logo-colors.gif" data-mid="85607245" border="0"  src="https://freight.cargo.site/w/1000/i/6d69b57e95a7683347ba3131c12b64ed37c60cec421fdf03084d6abd769cb511/Hub-logo-colors.gif" /&#62;


	&#60;img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/2d4eac8789918e9c598a7cd72f4b72548acff29d9af3b9158d0f53bad5876358/thehub-shapes.gif" data-mid="127478597" border="0"  src="https://freight.cargo.site/w/1000/i/2d4eac8789918e9c598a7cd72f4b72548acff29d9af3b9158d0f53bad5876358/thehub-shapes.gif" /&#62;
	
	The brand’s symbol, a visual representation of the word “hub” or “focal point,” features the various F&#38;amp;B branches meeting at one central point.


	In addition, we created graphic elements with rough edges inspired by different food shapes. We then used them to showcase the intersection of food and beverage throughout the applications.
	
	&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b6aac9dc79d8cce4bdcce8326a8ac89b1f8e916ae1ff2f595866c4111381b43b/Hub-shapes-gif.gif" data-mid="85880126" border="0"  src="https://freight.cargo.site/w/1000/i/b6aac9dc79d8cce4bdcce8326a8ac89b1f8e916ae1ff2f595866c4111381b43b/Hub-shapes-gif.gif" /&#62;

&#60;img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/abf4ce41d8638710cff54e6f86e6e8211cc79925870685452d6d234a4c5831e5/MAAM-Hub-BusinessCards-2.jpg" data-mid="85608478" border="0"  src="https://freight.cargo.site/w/1000/i/abf4ce41d8638710cff54e6f86e6e8211cc79925870685452d6d234a4c5831e5/MAAM-Hub-BusinessCards-2.jpg" /&#62;

	&#60;img width="1920" height="2560" width_o="1920" height_o="2560" data-src="https://freight.cargo.site/t/original/i/478fb031ab894b1d7018ac1a5266364022a451c90859cad935aa0d51c63079cd/hub-2.jpg" data-mid="85973639" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/478fb031ab894b1d7018ac1a5266364022a451c90859cad935aa0d51c63079cd/hub-2.jpg" /&#62;
	&#60;img width="2668" height="4000" width_o="2668" height_o="4000" data-src="https://freight.cargo.site/t/original/i/b78ae66cd1d5e4f92020a1b3be6c0da4bf9f93ac6eb244a957fcdbce9e3acb1f/thehub-tote-2.jpg" data-mid="127433289" border="0"  src="https://freight.cargo.site/w/1000/i/b78ae66cd1d5e4f92020a1b3be6c0da4bf9f93ac6eb244a957fcdbce9e3acb1f/thehub-tote-2.jpg" /&#62;


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	&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c29823f35e5e9008ed5d4f68f15e5e8db53c711348a4c58037683ea893ab2388/thehub-coaster-1.jpg" data-mid="127437512" border="0"  src="https://freight.cargo.site/w/1000/i/c29823f35e5e9008ed5d4f68f15e5e8db53c711348a4c58037683ea893ab2388/thehub-coaster-1.jpg" /&#62;
	&#60;img width="1920" height="2560" width_o="1920" height_o="2560" data-src="https://freight.cargo.site/t/original/i/5d8f6a2f9a93601a718f6553372e9808e2b140d28879272ca25bcfbbccd3e004/hub-1.jpg" data-mid="85973572" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/5d8f6a2f9a93601a718f6553372e9808e2b140d28879272ca25bcfbbccd3e004/hub-1.jpg" /&#62;

&#60;img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/f5175d82f7752e815055714eca45d98a33507426fe329dfd9f9b770deda52932/Hub-PPT-01.jpg" data-mid="85608039" border="0"  src="https://freight.cargo.site/w/1000/i/f5175d82f7752e815055714eca45d98a33507426fe329dfd9f9b770deda52932/Hub-PPT-01.jpg" /&#62;

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	Working within the constraints of a pre-developed template, we also evolved the design of The Hub’s internal sharing platform, using new typography and imagery applications to augment its energy and dynamism.
	

&#60;img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a62f37fe6c40c5d25a250138f88a63438466c165160a7e4298ab3b63937aa764/Hub-website-02.jpg" data-mid="85608129" border="0"  src="https://freight.cargo.site/w/1000/i/a62f37fe6c40c5d25a250138f88a63438466c165160a7e4298ab3b63937aa764/Hub-website-02.jpg" /&#62;

	&#60;img width="4200" height="2550" width_o="4200" height_o="2550" data-src="https://freight.cargo.site/t/original/i/5bf2cd5b37de5c225320f68468d29b2f5d0556b1f4f38c6254c302603a5d5af5/FOH-Brand_Guidelines-071720.jpg" data-mid="85608232" border="0"  src="https://freight.cargo.site/w/1000/i/5bf2cd5b37de5c225320f68468d29b2f5d0556b1f4f38c6254c302603a5d5af5/FOH-Brand_Guidelines-071720.jpg" /&#62;
	
	We gathered all assets into a comprehensive brand guideline, to be used across all food and beverage internal applications.


&#60;img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ae9f1b56aa02cd3c9a7dde1dbf807b0750142962a2c9ee577d1e2f6d680e3601/Hub-brand-guidelines-02.jpg" data-mid="85608177" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ae9f1b56aa02cd3c9a7dde1dbf807b0750142962a2c9ee577d1e2f6d680e3601/Hub-brand-guidelines-02.jpg" /&#62;


&#60;img width="805" height="829" width_o="805" height_o="829" data-src="https://freight.cargo.site/t/original/i/523815a0075e4b17b5bbaeec0d522142ef4841bbecb2b02382dca85c3a90a569/TheHub-Icons-Orange.png" data-mid="85608316" border="0" data-scale="15" src="https://freight.cargo.site/w/805/i/523815a0075e4b17b5bbaeec0d522142ef4841bbecb2b02382dca85c3a90a569/TheHub-Icons-Orange.png" /&#62;


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	<item>
		<title>Amber Waves</title>
				
		<link>https://jessica-cullen.com/Amber-Waves</link>

		<pubDate>Thu, 17 Sep 2020 21:44:50 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/Amber-Waves</guid>

		<description>&#60;img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a449fd8c95173a77d31cdb2938923f16d96d4dedb532f53891d491f783d13fdb/AW-1.jpg" data-mid="85826353" border="0"  src="https://freight.cargo.site/w/1000/i/a449fd8c95173a77d31cdb2938923f16d96d4dedb532f53891d491f783d13fdb/AW-1.jpg" /&#62;
	Amber Waves
	

An ocean-side farm in Amagansett, NY, Amber Waves is women-founded, predominantly female-run, and a magical place for anyone who visits. After 10+ years in business, they were in need of a brand audit and evolution. Experientially, their brand equity was stronger than ever, but the language, tone, and visual identity needed to reflect this. As the farm extended beyond the land it was time to establish a consistent visual and audible presence. 


Role: Lead Designer, Illustrator
Studio: MA’AM 
Creative Director: Sharon Taylor
Managing Director: Kristina Unker
Photographer: Gabriela Herman 
Copywriting: Antonym


&#60;img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/4abbd4e125d17cf963742dc0f48fa8f1ce2b0fff1d4a257fdae252a4c06de5a9/AW-cover.jpg" data-mid="85609150" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4abbd4e125d17cf963742dc0f48fa8f1ce2b0fff1d4a257fdae252a4c06de5a9/AW-cover.jpg" /&#62;

	&#60;img width="2800" height="1800" width_o="2800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/380011474f295f868e5184638f50214482a87d8041ae4e87a0a39454eca78587/AW-12.jpg" data-mid="85906821" border="0" data-scale="96" src="https://freight.cargo.site/w/1000/i/380011474f295f868e5184638f50214482a87d8041ae4e87a0a39454eca78587/AW-12.jpg" /&#62;
	To ground the identity, we sought inspiration from legacy general store marquees that employed striking typography in varying weights. The result embodies what happens “between” the Amber Waves, specifically: a rich heritage inspiring a new generation and the passionate embrace of community, local agriculture, nourishment, and joy. 

&#60;img width="5500" height="3000" width_o="5500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1221513143590d6dbaffa1efa78ab53c07f7682878d29ce61cb642502d7660e4/AW-4.jpg" data-mid="85832335" border="0"  src="https://freight.cargo.site/w/1000/i/1221513143590d6dbaffa1efa78ab53c07f7682878d29ce61cb642502d7660e4/AW-4.jpg" /&#62;
&#38;nbsp;

	&#60;img width="2800" height="1600" width_o="2800" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bc4446c95e33abd00c01c03f85ae4f655f026c765702fc9ba390fd1e3bd27b2c/AW-branches.gif" data-mid="85828228" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/bc4446c95e33abd00c01c03f85ae4f655f026c765702fc9ba390fd1e3bd27b2c/AW-branches.gif" /&#62;
	The brand architecture was also designed to support each branch of the company with its own hero colorway.


&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/429df3b0285ee8b522af17b0b0af323e7e8289bccdc5ad118842f249a2ae0902/AmberWaves-601.jpg" data-mid="85907111" border="0"  src="https://freight.cargo.site/w/1000/i/429df3b0285ee8b522af17b0b0af323e7e8289bccdc5ad118842f249a2ae0902/AmberWaves-601.jpg" /&#62;


	The flexibility of the brand is seen in the typography. Through the use of 4 typefaces from the Knockout type family by Hoefler&#38;amp;Co, there are hundreds of combinations to keep packaging, printed collateral, posters, and social posts playful, fun, and unique.


	&#60;img width="1978" height="1933" width_o="1978" height_o="1933" data-src="https://freight.cargo.site/t/original/i/763fc99a111c04ebec251e79ad178db73032cd84f951d3905308fc8ed438defe/AW-typography-JC-01.jpg" data-mid="128103550" border="0"  src="https://freight.cargo.site/w/1000/i/763fc99a111c04ebec251e79ad178db73032cd84f951d3905308fc8ed438defe/AW-typography-JC-01.jpg" /&#62;

&#60;img width="2800" height="1514" width_o="2800" height_o="1514" data-src="https://freight.cargo.site/t/original/i/c40f9f31f3ac14e88f0e71cd9e9311568a12eb97b96b0607d8406777d0d167ed/AW-8.jpg" data-mid="85906523" border="0"  src="https://freight.cargo.site/w/1000/i/c40f9f31f3ac14e88f0e71cd9e9311568a12eb97b96b0607d8406777d0d167ed/AW-8.jpg" /&#62;


	&#60;img width="1400" height="1700" width_o="1400" height_o="1700" data-src="https://freight.cargo.site/t/original/i/3e4ce62b312cf61c4c975e67e1f610f6fb6b3eef7819efd799c8fdbf19d5342f/AW-11.jpg" data-mid="85906681" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3e4ce62b312cf61c4c975e67e1f610f6fb6b3eef7819efd799c8fdbf19d5342f/AW-11.jpg" /&#62;
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&#60;img width="2578" height="1720" width_o="2578" height_o="1720" data-src="https://freight.cargo.site/t/original/i/6b621154fb7a11e5f13b4b11b143b30ba3dbfcee10adcd89c5cc7c583269d8a7/AW-packaging-1.png" data-mid="130911800" border="0"  src="https://freight.cargo.site/w/1000/i/6b621154fb7a11e5f13b4b11b143b30ba3dbfcee10adcd89c5cc7c583269d8a7/AW-packaging-1.png" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f0993750e981a02a97aae95ac90d04b52d73a64e7e6b0b69816c4b18c1af72bf/AW-signage-1.jpg" data-mid="127529832" border="0"  src="https://freight.cargo.site/w/1000/i/f0993750e981a02a97aae95ac90d04b52d73a64e7e6b0b69816c4b18c1af72bf/AW-signage-1.jpg" /&#62;
	

	We took the playful color palette and typography style from our brand guidelines to design the new market sign and property signage guiding visitors throughout the property.

	&#60;img width="1920" height="2560" width_o="1920" height_o="2560" data-src="https://freight.cargo.site/t/original/i/e1b2eb72b8a15bcc999d0fbcf68f8e442b4b99345ae7d5beaf04fdd92f33be1d/AW-signage-JC-2.jpg" data-mid="127531104" border="0"  src="https://freight.cargo.site/w/1000/i/e1b2eb72b8a15bcc999d0fbcf68f8e442b4b99345ae7d5beaf04fdd92f33be1d/AW-signage-JC-2.jpg" /&#62;
	&#60;img width="1920" height="2560" width_o="1920" height_o="2560" data-src="https://freight.cargo.site/t/original/i/bea81fb5b7ed991690b45fa6cdd868c57c1cbb6cf8442b04714b13f5bc183e3f/AW-signage-JC-3.jpg" data-mid="127531106" border="0"  src="https://freight.cargo.site/w/1000/i/bea81fb5b7ed991690b45fa6cdd868c57c1cbb6cf8442b04714b13f5bc183e3f/AW-signage-JC-3.jpg" /&#62;

&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/cbec25b6ee87dd26e920ba421ff1c9ec1483e6240f21d4c8b96a929f33b4d486/AmberWaves-418.jpg" data-mid="85907028" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/cbec25b6ee87dd26e920ba421ff1c9ec1483e6240f21d4c8b96a929f33b4d486/AmberWaves-418.jpg" /&#62;


	&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/7095551248d43396dff62e25dd5f8b1a50be7cb4b92efee261b1722c2a851ab7/MAAM-Amber-Waves-Food.jpg" data-mid="87699291" border="0"  src="https://freight.cargo.site/w/1000/i/7095551248d43396dff62e25dd5f8b1a50be7cb4b92efee261b1722c2a851ab7/MAAM-Amber-Waves-Food.jpg" /&#62;
	&#60;img width="1400" height="1700" width_o="1400" height_o="1700" data-src="https://freight.cargo.site/t/original/i/e97347821f591ff15cc139005ca6f49ca5d33c4ee147f08f7d4ff4c18a2be6d0/AW-13.jpg" data-mid="85906879" border="0"  src="https://freight.cargo.site/w/1000/i/e97347821f591ff15cc139005ca6f49ca5d33c4ee147f08f7d4ff4c18a2be6d0/AW-13.jpg" /&#62;


	&#60;img width="1667" height="2164" width_o="1667" height_o="2164" data-src="https://freight.cargo.site/t/original/i/d84e0e964a757bf9bf3e69de68c7d99a9b18521976a01c60229bf810ba2b5ff1/AmberWaves-204.jpg" data-mid="89306837" border="0"  src="https://freight.cargo.site/w/1000/i/d84e0e964a757bf9bf3e69de68c7d99a9b18521976a01c60229bf810ba2b5ff1/AmberWaves-204.jpg" /&#62;
	&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/d7c4e7d435b3af759228320d578dc5b7a4758cabf66752c312dd0796d5ad7db2/MAAM-Amber-Waves-Eggs.jpg" data-mid="87699437" border="0"  src="https://freight.cargo.site/w/1000/i/d7c4e7d435b3af759228320d578dc5b7a4758cabf66752c312dd0796d5ad7db2/MAAM-Amber-Waves-Eggs.jpg" /&#62;


&#60;img width="2800" height="1650" width_o="2800" height_o="1650" data-src="https://freight.cargo.site/t/original/i/7c1a2c2d6043a131ab5f07fe00d9067ca7a6e30f347112101b068efede0ef4b7/AW-494.jpg" data-mid="89305928" border="0"  src="https://freight.cargo.site/w/1000/i/7c1a2c2d6043a131ab5f07fe00d9067ca7a6e30f347112101b068efede0ef4b7/AW-494.jpg" /&#62;


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	<item>
		<title>boozy hues</title>
				
		<link>https://jessica-cullen.com/boozy-hues</link>

		<pubDate>Mon, 08 Oct 2018 23:04:31 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/boozy-hues</guid>

		<description>
	&#60;img width="1584" height="2160" width_o="1584" height_o="2160" data-src="https://freight.cargo.site/t/original/i/819346b6aed03e85b844b00e2877cd8667e7af8aa9cebace4f9fc7348b3e9714/OldFashioned.jpg" data-mid="25771001" border="0"  src="https://freight.cargo.site/w/1000/i/819346b6aed03e85b844b00e2877cd8667e7af8aa9cebace4f9fc7348b3e9714/OldFashioned.jpg" /&#62;
	&#60;img width="6600" height="9000" width_o="6600" height_o="9000" data-src="https://freight.cargo.site/t/original/i/2c02c09d5bf00aca3021313dc200ea215ba5e47073e091eb6e710dfd91d69ee8/sangria_v2_print.jpg" data-mid="25771003" border="0"  src="https://freight.cargo.site/w/1000/i/2c02c09d5bf00aca3021313dc200ea215ba5e47073e091eb6e710dfd91d69ee8/sangria_v2_print.jpg" /&#62;
Boozy HuesA personal project that explores color through cocktails. The idea originated from my love for both design and drinks. Boozy Hues was mainly created with the objective of learning how to prepare some of the most popular drinks while practicing my photography skills, resulting in colorful, minimalistic posters.


&#60;img width="1584" height="2160" width_o="1584" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fdce589a24035a9168609cf11749f2ab721f6db0d3c62ec266cf7f9993ae15ab/MaiTai.jpg" data-mid="25771000" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/fdce589a24035a9168609cf11749f2ab721f6db0d3c62ec266cf7f9993ae15ab/MaiTai.jpg" /&#62;

	&#60;img width="1584" height="2160" width_o="1584" height_o="2160" data-src="https://freight.cargo.site/t/original/i/204dec884e518c53269c15fe23764ca949f437a400e6454c9da9a5211633879b/BloodyMary.jpg" data-mid="25770989" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/204dec884e518c53269c15fe23764ca949f437a400e6454c9da9a5211633879b/BloodyMary.jpg" /&#62;
	&#60;img width="1584" height="2160" width_o="1584" height_o="2160" data-src="https://freight.cargo.site/t/original/i/30e01c2ee3fa65d4728d72281431e5a1ee523a5b4f6926328e7c1dfefe3c9c2b/Paloma.jpg" data-mid="25771013" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/30e01c2ee3fa65d4728d72281431e5a1ee523a5b4f6926328e7c1dfefe3c9c2b/Paloma.jpg" /&#62;


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	<item>
		<title>Duggal Brochure</title>
				
		<link>https://jessica-cullen.com/Duggal-Brochure</link>

		<pubDate>Wed, 16 Feb 2022 22:30:58 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/Duggal-Brochure</guid>

		<description>&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9155c8dcbc438e47f0f3b93cff63dd41f9f99f12b51767e4ad8fdf0c9b8d377e/Duggal-Brochure-02.jpg" data-mid="168534127" border="0"  src="https://freight.cargo.site/w/1000/i/9155c8dcbc438e47f0f3b93cff63dd41f9f99f12b51767e4ad8fdf0c9b8d377e/Duggal-Brochure-02.jpg" /&#62;

	Duggal Brochure
	Founded by Baldev Duggal in 1961, Duggal Visual Solutions has always put innovation at the forefront. As the industry leader in integrating innovative technology with an array of in-house capabilities, Duggal produces everything from global rollouts of printed materials and fixtures in 2,000+ locations, to stunning multimedia build-outs of flagship stores, stadium-size installations, world-class events, and headline exhibitions.
 For the launch of Duggal’s new printing technology—the Landa S10 Nanographic—we designed a brochure that includes examples of what the printer can produce, featuring bright photography and colorful shapes.

Role: Lead DesignerStudio: MA’AM 
Copywriting: Kristina C. Unker
Photography: Gabriela HermanPrint Production: Duggal Visual SolutionsPaper: Neenah, Inc

Typefaces: Degular by OH no Type Co &#38;amp; Termina by Fort Foundry&#38;nbsp;


&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/414b705411f24591674f6469e155f020ca2dd749f4ee32da12eedf17e3db7853/Duggal-Brochure-03.jpg" data-mid="168534604" border="0"  src="https://freight.cargo.site/w/1000/i/414b705411f24591674f6469e155f020ca2dd749f4ee32da12eedf17e3db7853/Duggal-Brochure-03.jpg" /&#62;&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0b45bc893dd0aae99371935d4d24490f6c5fd25231c799d852af58201ec19d78/Duggal-Brochure-04.jpg" data-mid="168534605" border="0"  src="https://freight.cargo.site/w/1000/i/0b45bc893dd0aae99371935d4d24490f6c5fd25231c799d852af58201ec19d78/Duggal-Brochure-04.jpg" /&#62;

	&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d4f5b6b256b7510cd68d7aa11d58af9e669aa857aedee6036ec1e8c3223ae76b/Duggal-Brochure-06.jpg" data-mid="168534642" border="0"  src="https://freight.cargo.site/w/1000/i/d4f5b6b256b7510cd68d7aa11d58af9e669aa857aedee6036ec1e8c3223ae76b/Duggal-Brochure-06.jpg" /&#62;
	
	Our concept was inspired by the 4 Cs of diamonds, instead featuring the 3 Cs of printing on the Landa S10: Clarity, Color Features, and Conscious Cost Savings. We used vibrant floral photography and carefully selected Neenah paper to highlight the capabilities of the press. The front of each insert is designed as a mini poster.
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/02ec6ec4f9cba0d22f1cd2a0bdc5f70ecb88b21f0bd86d245756666c7ea5eee0/Duggal-Brochure-07.jpg" data-mid="168534643" border="0"  src="https://freight.cargo.site/w/1000/i/02ec6ec4f9cba0d22f1cd2a0bdc5f70ecb88b21f0bd86d245756666c7ea5eee0/Duggal-Brochure-07.jpg" /&#62;
	A large fold out piece showcases color matching between its RGB process and traditional CMYK. The folder encasing inserts is printed on a thicker card stock, an easy way to store materials. Sales brochures should be interactive, attractive, and inspire the customer to create. That was our aim when creating this piece.
	
	&#60;img width="1500" height="2000" width_o="1500" height_o="2000" data-src="https://freight.cargo.site/t/original/i/677ea9fe8f7c68db507bdcca6331d1817ea28147c4be03d0edf3d997d32c6543/Duggal-Brochure-01.jpg" data-mid="168533895" border="0"  src="https://freight.cargo.site/w/1000/i/677ea9fe8f7c68db507bdcca6331d1817ea28147c4be03d0edf3d997d32c6543/Duggal-Brochure-01.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/01c1987af5b6e23435d946f89c7407b5be85a8b666094e0b8c3c1a3810b50961/Duggal-Brochure-08.jpg" data-mid="168534659" border="0"  src="https://freight.cargo.site/w/1000/i/01c1987af5b6e23435d946f89c7407b5be85a8b666094e0b8c3c1a3810b50961/Duggal-Brochure-08.jpg" /&#62;


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	<item>
		<title>ANNA spring catalog</title>
				
		<link>https://jessica-cullen.com/ANNA-spring-catalog</link>

		<pubDate>Tue, 09 Oct 2018 00:53:17 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/ANNA-spring-catalog</guid>

		<description>&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/bb60698d17a7024addd4c3b6eb98cd25ca5e8f8ff81c3fc74c4dd93b7b0f8657/ANNA-cover-JC-01.jpg" data-mid="129965578" border="0"  src="https://freight.cargo.site/w/1000/i/bb60698d17a7024addd4c3b6eb98cd25ca5e8f8ff81c3fc74c4dd93b7b0f8657/ANNA-cover-JC-01.jpg" /&#62;

	ANNA Spring Catalog
	Catalog design for ANNA 2017 spring collection. The goal was to find the perfect balance between lifestyle images and information to achieve a clean and sophisticated look to help the viewer visualize each product in their home.
Role: Designer
Product photography: John Muggenborg, Stéphane Malassine


&#60;img width="1552" height="1034" width_o="1552" height_o="1034" data-src="https://freight.cargo.site/t/original/i/fa11a3ef42220b09c3d358b1bf3b5334b99cd3e661348941c084f6367ef21034/Single-Pages_0003_spread-4.jpg" data-mid="25867806" border="0"  src="https://freight.cargo.site/w/1000/i/fa11a3ef42220b09c3d358b1bf3b5334b99cd3e661348941c084f6367ef21034/Single-Pages_0003_spread-4.jpg" /&#62;&#60;img width="1552" height="1034" width_o="1552" height_o="1034" data-src="https://freight.cargo.site/t/original/i/15837a65db0d9b11d8f0801aea4f6f0abd58f3bbdca00b97253d05dc466a7ffc/Single-Pages_0005_spread-6.jpg" data-mid="25867809" border="0"  src="https://freight.cargo.site/w/1000/i/15837a65db0d9b11d8f0801aea4f6f0abd58f3bbdca00b97253d05dc466a7ffc/Single-Pages_0005_spread-6.jpg" /&#62;


&#60;img width="1552" height="1034" width_o="1552" height_o="1034" data-src="https://freight.cargo.site/t/original/i/be1b66b0873bb4d7406a4270ff0a67a78b11a698cd3910c75e1147665adb715a/Single-Pages_0012_lifestyle-2.png" data-mid="38922013" border="0"  src="https://freight.cargo.site/w/1000/i/be1b66b0873bb4d7406a4270ff0a67a78b11a698cd3910c75e1147665adb715a/Single-Pages_0012_lifestyle-2.png" /&#62;
&#60;img width="1552" height="1034" width_o="1552" height_o="1034" data-src="https://freight.cargo.site/t/original/i/58274302bcb143c515feeb9f8b6cc4864e095cb37368c7d72ad3f7450739a817/Single-Pages_0004_spread-5.jpg" data-mid="25867819" border="0"  src="https://freight.cargo.site/w/1000/i/58274302bcb143c515feeb9f8b6cc4864e095cb37368c7d72ad3f7450739a817/Single-Pages_0004_spread-5.jpg" /&#62;
&#60;img width="1552" height="1034" width_o="1552" height_o="1034" data-src="https://freight.cargo.site/t/original/i/e3f554bd16b1e1872ab257342c3fd6c2057c6d44aef3ab14c20a27227a5876cb/Single-Pages_0002_spread-3.jpg" data-mid="25867845" border="0"  src="https://freight.cargo.site/w/1000/i/e3f554bd16b1e1872ab257342c3fd6c2057c6d44aef3ab14c20a27227a5876cb/Single-Pages_0002_spread-3.jpg" /&#62;
&#60;img width="1552" height="1034" width_o="1552" height_o="1034" data-src="https://freight.cargo.site/t/original/i/c53d84b83697d6340ade8ee866f2662e46588b5cf4a00c1a2ff1c8e3951133aa/Single-Pages_0007_spread-8.jpg" data-mid="25867849" border="0"  src="https://freight.cargo.site/w/1000/i/c53d84b83697d6340ade8ee866f2662e46588b5cf4a00c1a2ff1c8e3951133aa/Single-Pages_0007_spread-8.jpg" /&#62;&#60;img width="1552" height="1034" width_o="1552" height_o="1034" data-src="https://freight.cargo.site/t/original/i/981605c9d1558758a4780ea05d022e9c7c857cd6234a9fe567ef13d55dced787/Single-Pages_0011_Lifestyle-1.png" data-mid="38922012" border="0"  src="https://freight.cargo.site/w/1000/i/981605c9d1558758a4780ea05d022e9c7c857cd6234a9fe567ef13d55dced787/Single-Pages_0011_Lifestyle-1.png" /&#62;

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</description>
		
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	<item>
		<title>The Bloody Mary Book</title>
				
		<link>https://jessica-cullen.com/The-Bloody-Mary-Book</link>

		<pubDate>Wed, 15 Feb 2023 17:23:07 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/The-Bloody-Mary-Book</guid>

		<description>

Visit MA’AM’s project page to see more. Homepage photo cover by Kelsey Fain.


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	<item>
		<title>Work</title>
				
		<link>https://jessica-cullen.com/Work-1</link>

		<pubDate>Thu, 04 Oct 2018 17:56:06 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/Work-1</guid>

		<description>Jessica Cullen is a graphic designer based in New York with experience in branding, web design, and illustration. 
Typographically driven, with an affinity for color and an eclectic vision.


</description>
		
	</item>
		
		
	<item>
		<title>Sitka Aesthetics</title>
				
		<link>https://jessica-cullen.com/Sitka-Aesthetics</link>

		<pubDate>Mon, 22 Apr 2024 13:08:19 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/Sitka-Aesthetics</guid>

		<description>&#60;img width="1872" height="1152" width_o="1872" height_o="1152" data-src="https://freight.cargo.site/t/original/i/2d8980c0ecfdbf8d99a64171a1e1a164272c86e6654eb8dd6092c77cd223fef8/SA-Hero.png" data-mid="209477636" border="0"  src="https://freight.cargo.site/w/1000/i/2d8980c0ecfdbf8d99a64171a1e1a164272c86e6654eb8dd6092c77cd223fef8/SA-Hero.png" /&#62;

	Sitka Aesthetics
	Sitka Aesthetics is a med spa in Sitka, Alaska providing a conservative but comprehensive approach to facial rejuvenation, meticulously assessing each element of a client’s aesthetic goals. With their philosophy of less is more, Sitka Aesthetics aims to rejuvenate the natural features of each client while aligning with their lifestyle and aesthetic vision. 
The visual identity takes characteristics from the town, mixing bold, airy, and symmetrical elements to create a balance between sophistication and playfulness. The logo uses a serif font that is elegant with refined details, while the monogram pays homage to Sitka’s roots with a harmonious and fluid shape.
 &#38;nbsp;Visit Sitka Aesthetic’s website︎︎︎


Role: Design and Creative Direction 
Services: Visual Identity, Web Design, Art Direction


&#60;img width="2600" height="1600" width_o="2600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8ca96691795319e0221f8825bafa7724c50017c04eccbd8fb87c023c657ffc01/SA-Logo.png" data-mid="209477641" border="0"  src="https://freight.cargo.site/w/1000/i/8ca96691795319e0221f8825bafa7724c50017c04eccbd8fb87c023c657ffc01/SA-Logo.png" /&#62;


	&#60;img width="1300" height="1700" width_o="1300" height_o="1700" data-src="https://freight.cargo.site/t/original/i/9befc7956e9a45d3b507dbe383182b66a39c9bdcb424b67c61a55363aff80c0b/SA-Monogram-1.png" data-mid="209492387" border="0"  src="https://freight.cargo.site/w/1000/i/9befc7956e9a45d3b507dbe383182b66a39c9bdcb424b67c61a55363aff80c0b/SA-Monogram-1.png" /&#62;
	

	&#60;img width="1368" height="1700" width_o="1368" height_o="1700" data-src="https://freight.cargo.site/t/original/i/633ed213b0e7eaba6546414d26c2815043d240b5e9f4a024bfa1a511b24c3f25/SA-Monogram-2.gif" data-mid="209477846" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/633ed213b0e7eaba6546414d26c2815043d240b5e9f4a024bfa1a511b24c3f25/SA-Monogram-2.gif" /&#62;The monogram is inspired by the totem poles found in Sitka National Historical Park and nearby areas.   The reflective characteristic found in most of the poles is used to create a connection between the S and A, which are mirror images of each other.&#38;nbsp;


&#60;img width="2600" height="1600" width_o="2600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/857073a1dbae9da61039d275d400cc7e136dad9e8b8d553af557a1d6cda10339/SA-Approach.png" data-mid="209477941" border="0"  src="https://freight.cargo.site/w/1000/i/857073a1dbae9da61039d275d400cc7e136dad9e8b8d553af557a1d6cda10339/SA-Approach.png" /&#62;


	The typography also shows the balance between modern sophistication, using Kazimir Text, a structured serif font, paired with a clean and straightforward sans serif Franklin Gothic. Roboto Mono, a monospace font, is used throughout for accents and captions.


	&#60;img width="1300" height="1700" width_o="1300" height_o="1700" data-src="https://freight.cargo.site/t/original/i/5fd964290110e98e4cd3374fbf22a1de136ad43fcf1e59a504699314aea79b33/SA-type-1.png" data-mid="209477977" border="0"  src="https://freight.cargo.site/w/1000/i/5fd964290110e98e4cd3374fbf22a1de136ad43fcf1e59a504699314aea79b33/SA-type-1.png" /&#62;

&#60;img width="2600" height="1600" width_o="2600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a991687087cde556bea1b63eb6e11662d25f7da90f625543bb12afd18ebb04e4/SA-Type-2.png" data-mid="209507904" border="0"  src="https://freight.cargo.site/w/1000/i/a991687087cde556bea1b63eb6e11662d25f7da90f625543bb12afd18ebb04e4/SA-Type-2.png" /&#62;

	&#60;img width="1368" height="1700" width_o="1368" height_o="1700" data-src="https://freight.cargo.site/t/original/i/3d901da90819e4467004770cbc6e9a471c1435baee4d387480c254b6a4a8c911/SA-ColorPalette.gif" data-mid="209494292" border="0"  src="https://freight.cargo.site/w/1000/i/3d901da90819e4467004770cbc6e9a471c1435baee4d387480c254b6a4a8c911/SA-ColorPalette.gif" /&#62;
	
	The color palette draws inspiration from the different&#38;nbsp; tones found in Sitka. These colors are used&#38;nbsp;in the ecommerce and social experience to complement and enhance the content presented, creating a visually engaging and cohesive experience.

&#60;img width="2600" height="1600" width_o="2600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/8a8c0d72f5b80f142cc1cc2137b55f898c0ed3c30ed660d188a3e93f1df32011/SA-Homepage.png" data-mid="209477981" border="0"  src="https://freight.cargo.site/w/1000/i/8a8c0d72f5b80f142cc1cc2137b55f898c0ed3c30ed660d188a3e93f1df32011/SA-Homepage.png" /&#62;

&#60;img width="2080" height="1149" width_o="2080" height_o="1149" data-src="https://freight.cargo.site/t/original/i/d524534a67d36ca54453773092f3cef3be625a4933adaf43ff18a9feaf502a25/SA-Website-Pages.gif" data-mid="209477988" border="0"  src="https://freight.cargo.site/w/1000/i/d524534a67d36ca54453773092f3cef3be625a4933adaf43ff18a9feaf502a25/SA-Website-Pages.gif" /&#62;

&#60;img width="2600" height="1600" width_o="2600" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b67770a11920fad149b8353f2c62b0b3613975bce5d86267b9adb05fdd3000d1/SA-Social.png" data-mid="209477985" border="0"  src="https://freight.cargo.site/w/1000/i/b67770a11920fad149b8353f2c62b0b3613975bce5d86267b9adb05fdd3000d1/SA-Social.png" /&#62;

	&#60;img width="1183" height="1547" width_o="1183" height_o="1547" data-src="https://freight.cargo.site/t/original/i/d9f96d423ba4c9bb2056797cd0388b370b13c35ab57f72d88199dbe60eb61f7c/SA-Tote.jpg" data-mid="209477999" border="0"  src="https://freight.cargo.site/w/1000/i/d9f96d423ba4c9bb2056797cd0388b370b13c35ab57f72d88199dbe60eb61f7c/SA-Tote.jpg" /&#62;
	&#60;img width="1300" height="1700" width_o="1300" height_o="1700" data-src="https://freight.cargo.site/t/original/i/4da558ab6b725ac65abf48753287cb46692255584f9bc275ee5caf2f5b8a353d/SA-logo-2.png" data-mid="209493909" border="0"  src="https://freight.cargo.site/w/1000/i/4da558ab6b725ac65abf48753287cb46692255584f9bc275ee5caf2f5b8a353d/SA-logo-2.png" /&#62;


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	<item>
		<title>Tattly x Society6</title>
				
		<link>https://jessica-cullen.com/Tattly-x-Society6</link>

		<pubDate>Tue, 02 Apr 2019 23:54:34 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/Tattly-x-Society6</guid>

		<description>&#60;img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/bcf5de2194e0e42eaeab30375baac54f55c73d13f8da15b5c196f499f9628086/tattly-s6-project-mockup-1.jpg" data-mid="39105902" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bcf5de2194e0e42eaeab30375baac54f55c73d13f8da15b5c196f499f9628086/tattly-s6-project-mockup-1.jpg" /&#62;

	Tattly x Society6
	For the first time, Tattly teamed up with Society6 to turn a special collection of their artists’ work into wearable art. Seven debut designs capture in tattoo-form the unique perspective of four Society6 artists, who are joining a long list of Tattly Artists who also sell on Society6. The visual system and launch campaign work I developed uses bold colors and shapes that transform with fluency to capture the fun of the collaboration.Role: Designer
Photography: Natasha Janardan and Paul Jun.


&#60;img width="2800" height="1800" width_o="2800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/143f26ffa35b21ec384c8dd0edfa7cfb18b2366900d1ef6dbdcf952a13950f8b/tattly-s6-project-mockup-3.jpg" data-mid="39106812" border="0"  src="https://freight.cargo.site/w/1000/i/143f26ffa35b21ec384c8dd0edfa7cfb18b2366900d1ef6dbdcf952a13950f8b/tattly-s6-project-mockup-3.jpg" /&#62;
&#60;img width="2800" height="2000" width_o="2800" height_o="2000" data-src="https://freight.cargo.site/t/original/i/834e96513eecf1ae9db98182e0a9432ee0644b89a03e38c7cf08ae1ec7751bd4/tattly-s6-project-mockup-4.jpg" data-mid="39108998" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/834e96513eecf1ae9db98182e0a9432ee0644b89a03e38c7cf08ae1ec7751bd4/tattly-s6-project-mockup-4.jpg" /&#62;

&#60;img width="2159" height="1440" width_o="2159" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4a2da308f84ead3d9933991aee89dc6f350b113971dd7cfbf79919ba29097fe7/tattly-society6-party-pjun-25.jpg" data-mid="39109875" border="0"  src="https://freight.cargo.site/w/1000/i/4a2da308f84ead3d9933991aee89dc6f350b113971dd7cfbf79919ba29097fe7/tattly-society6-party-pjun-25.jpg" /&#62;
&#60;img width="2800" height="1800" width_o="2800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1cae647ecd01aa80535140877d4e3b46436b4313866ac072ac27ac641d689542/tattly-s6-project-mockup-5.jpg" data-mid="39108999" border="0"  src="https://freight.cargo.site/w/1000/i/1cae647ecd01aa80535140877d4e3b46436b4313866ac072ac27ac641d689542/tattly-s6-project-mockup-5.jpg" /&#62;

&#60;img width="2800" height="1800" width_o="2800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b712c721ba68950d16e784ccbd9703993ff550863deb44acbae02e9d239b5698/tattly-s6-project-mockup-11.jpg" data-mid="39447845" border="0"  src="https://freight.cargo.site/w/1000/i/b712c721ba68950d16e784ccbd9703993ff550863deb44acbae02e9d239b5698/tattly-s6-project-mockup-11.jpg" /&#62;

&#60;img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/8a0ea6ac6c0a06cd10dd09761131f0767526903a44620e8825751fcb548d3d84/tattly_campaign_society6_highres-3.jpg" data-mid="39110579" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8a0ea6ac6c0a06cd10dd09761131f0767526903a44620e8825751fcb548d3d84/tattly_campaign_society6_highres-3.jpg" /&#62;&#60;img width="2386" height="3580" width_o="2386" height_o="3580" data-src="https://freight.cargo.site/t/original/i/0261b660f2863fa837b24d932fbb7b1f488b0b6c42e7c03e51aa083b12cae92f/tattly_campaign_society6_highres-20.jpg" data-mid="39110729" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/0261b660f2863fa837b24d932fbb7b1f488b0b6c42e7c03e51aa083b12cae92f/tattly_campaign_society6_highres-20.jpg" /&#62;
&#60;img width="1132" height="800" width_o="1132" height_o="800" data-src="https://freight.cargo.site/t/original/i/b8ad47a855c17f5259870362c45206e22477a55fdb1fc979d80867366e3bff6e/tattly-s6-project-mockup-7.png" data-mid="39453871" border="0" data-scale="89" src="https://freight.cargo.site/w/1000/i/b8ad47a855c17f5259870362c45206e22477a55fdb1fc979d80867366e3bff6e/tattly-s6-project-mockup-7.png" /&#62;


&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a3fced6761d0212243c509a18e55d8c17bd576e74b29fa5c0c1dbe4e10529c84/s6-2019-ig-stories-2.gif" data-mid="39445147" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a3fced6761d0212243c509a18e55d8c17bd576e74b29fa5c0c1dbe4e10529c84/s6-2019-ig-stories-2.gif" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/e67f33761ccfe6a5a686ce378c3369e68d9d2445c4c5cb79a2de921c48f7b58f/s6-2019-ig-stories.gif" data-mid="39195835" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e67f33761ccfe6a5a686ce378c3369e68d9d2445c4c5cb79a2de921c48f7b58f/s6-2019-ig-stories.gif" /&#62;
&#60;img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/11facec4e89bbec236562ade3515626cda9a218021fa44b81a66bd1000dc5ec2/tattly-s6-project-mockup-9.jpg" data-mid="39445997" border="0"  src="https://freight.cargo.site/w/1000/i/11facec4e89bbec236562ade3515626cda9a218021fa44b81a66bd1000dc5ec2/tattly-s6-project-mockup-9.jpg" /&#62;


	&#60;img width="1440" height="1549" width_o="1440" height_o="1549" data-src="https://freight.cargo.site/t/original/i/824eb40055fcdf1540509b2c8d9c9e35f277894012bc3433f8f6c5e66ab33514/tattly-society6-party-pjun-24.jpg" data-mid="39446636" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/824eb40055fcdf1540509b2c8d9c9e35f277894012bc3433f8f6c5e66ab33514/tattly-society6-party-pjun-24.jpg" /&#62;
	&#60;img width="1440" height="2159" width_o="1440" height_o="2159" data-src="https://freight.cargo.site/t/original/i/e744706bbe9761a62bce939218f11f274737c1ab5ac655848d0ab9f57537f6c7/tattly-society6-party-pjun-9.jpg" data-mid="39109882" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e744706bbe9761a62bce939218f11f274737c1ab5ac655848d0ab9f57537f6c7/tattly-society6-party-pjun-9.jpg" /&#62;

&#60;img width="3000" height="1700" width_o="3000" height_o="1700" data-src="https://freight.cargo.site/t/original/i/6281da47dff3a8dd7ce67009ab897ff50e34c3322936b5eecea707fdba1a8d89/tattly-s6-project-mockup-2.jpg" data-mid="39110006" border="0"  src="https://freight.cargo.site/w/1000/i/6281da47dff3a8dd7ce67009ab897ff50e34c3322936b5eecea707fdba1a8d89/tattly-s6-project-mockup-2.jpg" /&#62;


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</description>
		
	</item>
		
		
	<item>
		<title>Saks Off 5th Campaigns</title>
				
		<link>https://jessica-cullen.com/Saks-Off-5th-Campaigns</link>

		<pubDate>Wed, 06 Aug 2025 13:28:18 +0000</pubDate>

		<dc:creator>Jessica Cullen</dc:creator>

		<guid isPermaLink="true">https://jessica-cullen.com/Saks-Off-5th-Campaigns</guid>

		<description>&#60;img width="1300" height="800" width_o="1300" height_o="800" data-src="https://freight.cargo.site/t/original/i/a65e3080f00964a0dc40be5e5f4bc4ee3131a88871a8e4fe9d17832561579650/SO5-Hero.png" data-mid="236794825" border="0"  src="https://freight.cargo.site/w/1000/i/a65e3080f00964a0dc40be5e5f4bc4ee3131a88871a8e4fe9d17832561579650/SO5-Hero.png" /&#62;

	Saks Off 5th Campaigns
	Saks Off 5th is an&#38;nbsp;off-price department store sister brand to the luxury department store chain Saks Fifth Avenue. In collaboration with the design manager, I created visually compelling assets for seasonal campaigns from pitch to rollout, ensuring designs aligned with overall marketing strategies. 

				
Role: Freelance Senior Designer
Design Manager: Sasha Prood


&#38;nbsp; &#38;nbsp; 


	Campaign materials for the Denim Event. Assets included email marketing, web banners, and site-supporting elements.
	&#60;img width="600" height="1540" width_o="600" height_o="1540" data-src="https://freight.cargo.site/t/original/i/dd0747e085660b92a2161777389f781e56acf1e4c607073e1ff744b638c7bf2d/6_031324_WAMSDENIMEVENTSTARTS_WM_UCB_TBD_NA_PROM_CHEE_NLOY.gif" data-mid="236794848" border="0"  src="https://freight.cargo.site/w/600/i/dd0747e085660b92a2161777389f781e56acf1e4c607073e1ff744b638c7bf2d/6_031324_WAMSDENIMEVENTSTARTS_WM_UCB_TBD_NA_PROM_CHEE_NLOY.gif" /&#62;
	&#60;img width="600" height="2430" width_o="600" height_o="2430" data-src="https://freight.cargo.site/t/original/i/aca615af9f54290ce3ccbbf9d223c37f8908520143bc5b5fec88dd3c3fe2d2c3/6_031724_WAMSDENIMEVENTENDS_WM_UCB_TBD_NA_PROM_CHEE_NLOY.gif" data-mid="236794899" border="0" data-scale="87" src="https://freight.cargo.site/w/600/i/aca615af9f54290ce3ccbbf9d223c37f8908520143bc5b5fec88dd3c3fe2d2c3/6_031724_WAMSDENIMEVENTENDS_WM_UCB_TBD_NA_PROM_CHEE_NLOY.gif" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c55b2ac0f6d82362c23b8ef13eb29ed405e74c064ad80687b27ecf68ebf7c5a7/SO5-denim-2.gif" data-mid="236795143" border="0"  src="https://freight.cargo.site/w/1000/i/c55b2ac0f6d82362c23b8ef13eb29ed405e74c064ad80687b27ecf68ebf7c5a7/SO5-denim-2.gif" /&#62;


&#38;nbsp; &#38;nbsp; 


	&#60;img width="643" height="827" width_o="643" height_o="827" data-src="https://freight.cargo.site/t/original/i/a96b79118ebb24c834a808f8087204665627fbc76f57e155493e206f4b8b4a3c/SO5-pride-2.png" data-mid="236796898" border="0"  src="https://freight.cargo.site/w/643/i/a96b79118ebb24c834a808f8087204665627fbc76f57e155493e206f4b8b4a3c/SO5-pride-2.png" /&#62;
	
	Promotional materials for Saks Off 5th Off &#38;amp; Proud campaign. Incorporating a series of fluid, colorful gradients that celebrated the vibrancy and inclusiveness of their initiative. Assets included email marketing, landing page, social media content, and site-supporting elements.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5df4356c59c201a67f57ac58ea8b459d539b5acfce158418914004ec24ba21a/SO5-pride-landingpage.gif" data-mid="236801892" border="0"  src="https://freight.cargo.site/w/1000/i/b5df4356c59c201a67f57ac58ea8b459d539b5acfce158418914004ec24ba21a/SO5-pride-landingpage.gif" /&#62;


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